Pedestrian mobility flows are not only a reflection of urban life, but a key factor in the economic and societal dynamism of a territory. In a city center, for example, pedestrians play a crucial role in commercial vitality. A lively city center is, in fact, compared to an open-air shopping center. It is a place of life, meetings and consumption, where each pedestrian movement is an opportunity for economic engagement for local merchants.
To take full advantage of this dynamic, it is essential to understand pedestrian movements precisely. This is where pedestrian mobility mapping becomes a strategic tool. DASIA, with its SmartVision® platform, offers an innovative solution for collecting and analyzing data on pedestrian flows. This process is based on advanced technologies, such as SmartMeasure® and SmartWiFi®, which allow pedestrian movements to be quantified and analyzed in real time, but also on the possibility of cross-referencing this data with other external elements such as weather, pollution, or even commercial events.
With this technology, cities can have a clear vision of the traffic in different neighborhoods and commercial areas, which makes it possible to enhance the potential of each location. For example, this mapping helps combat commercial vacancies by identifying under-frequented areas and proposing suitable solutions to revitalize these spaces. It also makes it possible to measure the impact of commercial events and to better understand the flows generated by the establishment of new brands.
Beyond the commercial aspect, this mapping also plays an important role in urban planning. It allows us to rethink public spaces to make them more welcoming, better adapted to pedestrians and more ecological, by reducing congestion and improving the quality of urban life.
