{"id":252,"date":"2025-01-10T14:34:49","date_gmt":"2025-01-10T14:34:49","guid":{"rendered":"https:\/\/dasia.partnerpreview.com\/?page_id=252"},"modified":"2026-03-06T15:32:52","modified_gmt":"2026-03-06T14:32:52","slug":"smart-retail","status":"publish","type":"page","link":"https:\/\/www.dasia.ai\/en_gb\/smart-retail\/","title":{"rendered":"Smart Retail"},"content":{"rendered":"\t\t
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le Smart Retail \u00e0 l'\u00e8re de la vision par ordinateur<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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D\u00e9couvrez comment la vision par ordinateur et l\u2019IA transforment l\u2019exp\u00e9rience client et optimisent les op\u00e9rations<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tNous contacter<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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La technologie au service du commerce intelligent<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La vision par ordinateur alli\u00e9e \u00e0 l\u2019intelligence artificielle, joue un r\u00f4le cl\u00e9 dans le Smart Retail. Elle permet d\u2019am\u00e9liorer l\u2019efficacit\u00e9 op\u00e9rationnelle, de personnaliser l\u2019exp\u00e9rience client et de pr\u00e9venir les pertes<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\n\t\t\t\t\tCompr\u00e9hension du comportement des clients\t\t\t\t<\/span>\n\t\t\t<\/h3>\n\t\t\n\n\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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La vision par ordinateur analyse les d\u00e9placements et les interactions des clients en magasin. Cela permet d\u2019identifier les zones les plus fr\u00e9quent\u00e9es et d\u2019ajuster les strat\u00e9gies commerciales<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\n\t\t\t\t\tOptimisation de la gestion des stocks et des produits\t\t\t\t<\/span>\n\t\t\t<\/h3>\n\t\t\n\n\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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Les algorithmes analysent en temps r\u00e9el les stocks et l\u2019agencement des produits. Cela garantit une meilleure organisation et limite les ruptures de stock.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\n\t\t\t\t\tS\u00e9curisation des espaces commerciaux\t\t\t\t<\/span>\n\t\t\t<\/h3>\n\t\t\n\n\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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Gr\u00e2ce \u00e0 des syst\u00e8mes intelligents, les vols et pertes sont mieux d\u00e9tect\u00e9s et r\u00e9duits. La surveillance vid\u00e9o automatis\u00e9e am\u00e9liore aussi la protection des biens et des clients.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\n\t\t\t\t\tPersonnalisation de l\u2019exp\u00e9rience client\t\t\t\t<\/span>\n\t\t\t<\/h3>\n\t\t\n\n\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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Les outils d\u2019IA proposent des recommandations bas\u00e9es sur les pr\u00e9f\u00e9rences et le profil des visiteurs. Les publicit\u00e9s affich\u00e9es s\u2019adaptent en temps r\u00e9el pour maximiser l\u2019impact<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Applications cl\u00e9s de la vision par ordinateur<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\n \n \n Suivi et analyse du comportement client <\/span>\n \n \n <\/div>\n\n \n Gr\u00e2ce aux algorithmes avanc\u00e9s, la vision par ordinateur analyse les flux vid\u00e9o pour suivre les trajets des clients, identifier les zones fr\u00e9quent\u00e9es et \u00e9valuer l'efficacit\u00e9 des rayons. Techniques : D\u00e9tection d'objets avec YOLO et suivi multi-objets pour analyser les trajectoires. <\/span>\n \n <\/div>\n <\/a>\n <\/div>\n
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\n\n \n \n Syst\u00e8mes de de paiement en libre-service <\/span>\n \n \n <\/div>\n\n \n Les syst\u00e8mes tels qu'Amazon Go utilisent des cam\u00e9ras et l'IA pour d\u00e9tecter les produits choisis par le client et simplifier les paiements. Techniques : Segmentation d'images et algorithmes de classification comme ResNet <\/span>\n \n <\/div>\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n
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\n\n \n \n Gestion des stocks en temps r\u00e9el <\/span>\n \n \n <\/div>\n\n \n La vision par ordinateur identifie les produits manquants ou mal positionn\u00e9s sur les \u00e9tag\u00e8res et alerte pour un r\u00e9assort automatique. Techniques : OCR et r\u00e9seaux convolutifs pour analyser l\u2019\u00e9tat des rayons. <\/span>\n \n <\/div>\n <\/a>\n <\/div>\n
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\n\n \n \n Publicit\u00e9 contextuelle et personnalis\u00e9e <\/span>\n \n \n <\/div>\n\n \n Les \u00e9crans intelligents adaptent leurs publicit\u00e9s selon le profil des clients en temps r\u00e9el gr\u00e2ce \u00e0 la reconnaissance faciale. Techniques : Mod\u00e8les comme FaceNet et analyse des expressions faciales. <\/span>\n \n <\/div>\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n
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Technologies et algorithmes: les piliers de la vision par ordinateur<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L\u2019int\u00e9gration du deep learning et du edge computing optimise l\u2019analyse et s\u00e9curise les donn\u00e9es dans le Smart Retail<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tNous contacter<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\n\t\t\t\t\tDeep learning et r\u00e9seaux convolutifs (CNN)\t\t\t\t<\/span>\n\t\t\t<\/h3>\n\t\t\n\n\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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Les r\u00e9seaux convolutifs (CNN) sont essentiels pour la computer vision. Ils permettent de reconna\u00eetre des images avec des mod\u00e8les comme VGGNet et ResNet, et de r\u00e9aliser des segmentations s\u00e9mantiques gr\u00e2ce \u00e0 des outils tels que U-Net et Mask R-CNN<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\n\t\t\t\t\tReconnaissance d\u2019objets et suivi\t\t\t\t<\/span>\n\t\t\t<\/h3>\n\t\t\n\n\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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Des algorithmes comme YOLO et Faster R-CNN permettent d\u2019identifier produits et clients. Pour suivre leurs mouvements, des techniques avanc\u00e9es telles que DeepSORT ou ByteTrack sont utilis\u00e9es<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\n\n\n\t\t\t\t\t\"Vision\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\n\t\t\t
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\n\t\t\t\t\n\t\t\t\t\tVision multimodale\t\t\t\t<\/span>\n\t\t\t<\/h3>\n\t\t\n\n\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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La combinaison de donn\u00e9es provenant de divers capteurs (cam\u00e9ras RGB, capteurs infrarouges, LIDAR) augmente la pr\u00e9cision des mod\u00e8les. Cette approche multimodale optimise les analyses dans des environnements complexes<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\n\n\n\t\t\t\t\t\"Traitement\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\n\t\t\t
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\n\t\t\t\t\n\t\t\t\t\tTraitement en edge computing\t\t\t\t<\/span>\n\t\t\t<\/h3>\n\t\t\n\n\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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Le traitement local des donn\u00e9es, via des dispositifs, garantit des analyses en temps r\u00e9el. Cette approche r\u00e9duit la latence et renforce la confidentialit\u00e9 des informations trait\u00e9es<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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D\u00e9fis et limites<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Les d\u00e9fis \u00e0 relever pour maximiser le potentiel de la vision par ordinateur dans le retail<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\n\n\n\t\t\t\t\t\"Pr\u00e9cision\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\n\t\t\t
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\n\t\t\t\t\n\t\t\t\t\tPr\u00e9cision et complexit\u00e9\t\t\t\t<\/span>\n\t\t\t<\/h3>\n\t\t\n\n\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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Les environnements vari\u00e9s et l’\u00e9clairage fluctuant compliquent la d\u00e9tection pr\u00e9cise. L\u2019annotation des donn\u00e9es pour entra\u00eener les mod\u00e8les est \u00e9galement un processus long et complexe.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\n\n\n\t\t\t\t\t\"Vie\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\n\t\t\t
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\n\t\t\t\t\n\t\t\t\t\tVie Priv\u00e9e et r\u00e9gulations\t\t\t\t<\/span>\n\t\t\t<\/h3>\n\t\t\n\n\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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La collecte de donn\u00e9es soul\u00e8ve des pr\u00e9occupations \u00e9thiques et l\u00e9gales, en particulier avec les r\u00e9glementations comme le RGPD. Des solutions anonymis\u00e9es sont n\u00e9cessaires pour garantir la conformit\u00e9.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\n\t\t\t\t\tCo\u00fbt et infrastructure\t\t\t\t<\/span>\n\t\t\t<\/h3>\n\t\t\n\n\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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Les technologies de vision n\u00e9cessitent des \u00e9quipements co\u00fbteux et une infrastructure puissante. L’int\u00e9gration avec les syst\u00e8mes existants peut repr\u00e9senter un d\u00e9fi financier et technique.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Innovations retail : \ncas d'usage inspirants<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ces applications r\u00e9elles illustrent l’\u00e9norme potentiel de cette technologie pour rendre les processus commerciaux plus efficaces, s\u00e9curis\u00e9s et personnalis\u00e9s.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\n\n\n\t\t\t\t\t\"\"\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\n\t\t\t
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Gr\u00e2ce \u00e0 la vision par ordinateur, Amazon Go offre une exp\u00e9rience d’achat sans caisse, \u00e9liminant les files d’attente et rendant l’achat plus rapide et fluide.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Sephora am\u00e9liore l’exp\u00e9rience client avec des essais virtuels et une analyse du comportement d’achat, ajustant ainsi la pr\u00e9sentation des produits pour r\u00e9pondre aux pr\u00e9f\u00e9rences des clients<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\n\n\n\t\t\t\t\t\"\"\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\n\t\t\t
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Walmart utilise des cam\u00e9ras pour surveiller les caisses et pr\u00e9venir les vols, tout en optimisant la gestion des stocks et l’agencement des rayons<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

le Smart Retail \u00e0 l’\u00e8re de la vision par ordinateur D\u00e9couvrez comment la vision par ordinateur et l\u2019IA transforment l\u2019exp\u00e9rience client et optimisent […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-252","page","type-page","status-publish","hentry"],"yoast_head":"\nSmart Retail - dasia.ai<\/title>\n<meta name=\"description\" content=\"Dasia d\u00e9veloppe des solutions innovantes pour les commerces et chaines qui souhaitent am\u00e9liorer leurs flux clients ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dasia.ai\/en_gb\/smart-retail\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smart Retail - 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